The cannabis industry and the wine industry have a love-hate relationship. We share landscapes, particularly in the Northern California counties of Mendocino and Sonoma. We share (read fight over) labor to harvest the crops. And, particularly since voters legalized recreational cannabis in California in November 2016, there’s been a lot of buzz over whether cannabis will elbow into wine’s share of consumer choices for a “chill out of choice.”
As an entrepreneur in the wine and tech space, cannabis has been on my radar for several years. I’ve been particularly aware of the obstacles that cannabis entrepreneurs face, such as securing institutional funding when their revenue is entirely in cash, and the setbacks in crop production caused by the devastating wildfires last fall.
The creativity of cannabis entrepreneurs perseveres, however. Here’s a look at three ways to disrupt an already disruptive industry.
Location
Indoors or outdoors? It’s a fundamental question for a startup in this space and, for most consumers with a passing familiarity with cannabis production, the growing environment means outdoors, in small plots or even individually potted plants.
For serial entrepreneur Adrian Sedlin, however, the answer is indoors. [Read [email protected]]
