The cannabis retail market in the country is brimming with opportunity, with the growing acceptance of these products. From the legalization of cannabis to the widespread awareness regarding its medicinal benefits and a positive consumer verdict, several factors contribute to the growth of the industry. More and more consumers are keen to embark on the wellness journey with these products. Of course, it translates into big business opportunities for retailers. But the competition is equally stiff because more retailers want to join the bandwagon.
While you have good reasons to dive into the retail landscape, you must have a strategic plan to set your brand apart in the competitive market. Additionally, you must follow the legal norms and service innovation with new product varieties for your customers. Besides these factors, you can bank on product packaging to give your brand a competitive advantage. The packaging seems less significant than the product, but it can actually be a game-changer. Let us explain how you can gain a winning edge with it.
Maximizes the shelf presence
Since dispensary shelves are crowded with countless products, you cannot expect your brand to get an exclusive space and gain a buyer’s attention right away. Moreover, they are legally obligated to lock up products for safety. Buyers do not get a chance to pick them up for a closer look. Retail brands need to maximize their presence, and the best way to do it is with impressive packaging. Bright colors and cool designs can give your products a compelling retail display regardless of the limited space. The best way to make the most of your packaging design is to survey the current trends and incorporate the winning ideas into your designs. But you can also experiment if you have an out-of-the-box idea in mind. A little creativity is enough to have a second look at your products on the store shelves and maximize their sale.
Setting your retail brand apart
Great packaging can go a long way in setting your brand apart in a crowded market, no matter how many brands you compete with. Think beyond making your products discernable on the dispensary shelves. You also need to ensure that they stand out on websites and online catalogs. It is possible only by investing in an eye-catching custom design that replicates your branding image. You can opt for high-quality custom mylar bags to create an impressive brand perception. While mylar as a material is great at preserving product integrity, it also has immense design potential. Moreover, you can play with options such as clear PET (polyethylene terephthalate), metalized PET, and kraft paper. The best part is that you can print it the way you want and give your products a winning edge in a competitive landscape.
Educating consumers
The cannabis retail market is growing, and new consumers join the bandwagon more often than you imagine. Even seasoned ones may find themselves falling short of confidence as they explore new products on the shelves. As a retailer, you can use cannabis product packaging to educate customers and gain their trust. All you need to do is go the extra mile with labels by providing them with the information they require to make informed buying decisions. Clear and easy-to-read labels can take the trust a notch higher. The best part is that they also keep your products ahead of the regulatory compliance guidelines.
Winning with sustainability
Sustainable packaging is another way retailers can get a competitive advantage in a tight market. With consumers becoming more eco-conscious, sellers have to keep pace with the sustainability trend. The cannabis industry is one of the sectors that have been slow to embrace the concept. But opting for sustainable packaging can get you ahead in the race because fewer brands are around in the green segment. Glass is a good option because it is eco-friendly and reusable. Recyclable mylar bags are a great alternative as they are lighter and more cost-effective than glass bottles. Moreover, they are easy to customize when it comes to packaging design. Also, it maintains product integrity and prolongs its shelf life.
Product packaging can be a key differentiator for cannabis retailers, from giving products a compelling shelf presence to creating brand awareness and winning with sustainability. But you need to choose your material and design wisely to make the most of your packaging strategy. Think beyond just keeping your cannabis products intact when packing them because you can definitely get a winning advantage with the best packaging.
